Here are a few ways that can help your social media marketing efforts to grow your business:
Expand your Twitter reach: Many tweets are sent directly to a follower or someone who has written a great article. When placing a Twitter handle at the beginning, consider adding a period first, such as .@username, that way folks outside of your network will be able to see the tweet as well.
Pay attention to who is sharing your content : One of the best ways to grow your audience is to communicate with those who are actively retweeting and sharing your content. Thanking them and then following will show them that you are active and involved on social media, which also creates a level of trust.
Stay up-to-date : Social media is always changing and evolving. You will want to do a profile checkup periodically, especially when it comes to keeping your images in line with the latest standards. Facebook in particular, is always adding new guidelines, and so it is important to keep these in mind to maintain community growth and action.
Add your business address to Facebook : Your Page should be your main hub of activity. If you are a brick and mortar business, be sure to make your address visible, that way your fans can use the ‘Check In’ feature there, which will increase your visibility on social media.
Keep your social platforms focused : Depending on what type of business you own, it is important to know which social networks are right for your niche. Create a presence first, and then hone in on the ones that are working the best for you.
Interact with your community : Keep your audience in the loop on the latest events, pre-releases of products or services, coupons, deals, and so on. Twitter is especially useful to get the word out to your followers.
Hire a social media manager : Once you have established a presence online and have an active and engaged community, consider hiring someone to keep the communication flowing each day. Many customers are online after hours, and so this is a great way to stay in touch while you are out of the office.
Bring incentives to the table : One of the easiest and most cost-effective marketing strategies is to have giveaways and sweepstakes offers for your customers and leads. Not only will you grow your social community, but you will also increase sales. It is important to follow up with the winners in order to keep them interested.
When done correctly, social media marketing can have a reach well beyond traditional marketing methods for your business or brand. The tips listed above will not only help you create more exposure, but will also drive more sales, convert leads, and even bring more traffic to your website.